Playbook 1: Buyer Personas

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The Problem: Instead of connecting with a specific buyer’s challenges or goals, the team is using the same message with every prospective customer.

The Solution: Go beyond a static ideal customer profile by giving your reps buyer insights and targeted messaging. We break down how to research and build actionable buyer personas, provide a sample to show you what we’re really talking about, and include a blank template for you to start crafting your own.