Playbook 5: Competitive Strategy

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The Problem: The competition has your number, they are planting traps that your team is walking right into, and your win-rate is falling.

The Solution: Create a game plan for each stage of the sales cycle to set evaluation criteria, qualify out of deals you can’t win, and drive prospects to ask competitors tough questions.  We’ve included two versions of sample Competitive Battlecards to help you choose which organization scheme is right for you.